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Paris Hilton Debuts 29th Fragrance with Love Rush

New scent celebrates her wedding anniversary and includes notes of Italian bergamot, white apricot nectar, gardenia, sandalwood and vanilla orchids.

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By: Melissa Meisel

Paris Hilton is launching her 29th fragrance, Love Rush. The new scent is part of the Rush collection.
 
Love Rush includes notes of Italian bergamot, white apricot nectar, gardenia, sandalwood and vanilla orchids. Firmenich’s Clement Gavarry created the scent.
 
Hilton married in November 2021—and the fragrance launch date is also her wedding date, 11-11. 
 
Parlux, a subsidiary of Perfumania Holdings Inc., continues to manage Hilton's fragrance portfolio. 

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